Released on: May 12, 2008, 11:42 pm

Press Release Author: Christine Layug

Industry: Management

Press Release Summary: It is reported that Beyoncé has an active role in the House
of Deréon\'s design department, approving and discussing fashion designs and ideas.


Press Release Body: When it comes to stylish clothing lines for women, the house of
dereon always comes on top. Its fashionable and style-setting collection of clothing
lines has created a revolution of clothes for women throughout the world. But aside
from its unique capability of bringing the best, what else do we know about the
house of dereon?
As most of us already know, the house of href=http://www.streetzwear.com>dereon clothing collection was first introduced
by the famous Beyoncé Knowles and her mother Tina Knowles. The style and concept is
inspired by three generations of women in their family, with the name \"dereon\"
paying tribute to Beyoncé\'s grandmother, Agnèz Deréon.
Back when Beyoncé Knowles was still on the Destiny's Child, her mother Tina would
design and sew their outfits, especially when the group was first starting out and
did not have much money or access to designer clothing.
Part of what called attention to Destiny\'s Child, besides their obvious talent, was
their one-of-a-kind fashions. Their style set them apart, yet gave the group
cohesion as a similar style, color or garment was worn by all the members.
Many appearance of the house of dereon has
made the brand famous. It was first introduced on The Oprah Winfrey Show. The brand
mixes hip-hop influences, such as its use of denim, with ultra feminine flourishes
like embroidery and ruffles.
In an interview, Beyoncé revealed where she got the inspiration of the house of
dereon. She said that the house of dereon was inspired from three generation of
clothing line, the generation of her mother Tina Knowles and the generation of her
grandmother Agnez Dereon.
"We wanted to take elements from my grandmother\'s legacy--the beaded lace, lush
colors, fine fabrics--and mix them with clothes from my mother\'s generation and my
generation.\" Beyoncé said on one of her many interviews on the brand.
If you want to know more about the house of dereon clothing line collections, then
visit Streetzwear at www.streetzwear.com.
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Web Site: http://www.streetzwear.com

Contact Details: 6820173